Exporum Inc. (“the Company” or “Exporum”) complies with the Personal Information Protection Act, the Act on Promotion of Information and Communications Network Utilization and Information Protection, and other applicable laws to protect users’ personal data. This Privacy Policy applies to all services provided by Exporum in relation to Seoul Int'l Jewelry, Gem&Accessories Show (THE MOST Valuables).
1. Items of Personal Information Collected and Methods of Collection
(1) Items Collected
• For SNS sign-up: linked account information (nickname, email, photo), secondary email, email subscription preference, auto-login option
• For email sign-up: name, ID, password, secondary email, email subscription preference, auto-login option
• Automatically collected data: IP address, cookies, visit time, service usage records, misuse logs
• Optional data (for events or additional services): contact details, address, company information, etc. (collected with consent)
• Payment information for paid services: card issuer, card number, mobile number, telecom provider, approval number, bank name, account number, gift card number
• Mobile application information: device ID, OS version, usage history, notification settings, app launch time, click records, etc.
• Networking service: name, email, country code, phone number, company name, department, and position (required)
(2) Methods of Collection
Personal information is collected via website, mobile application, written forms, fax, phone, email, event applications, shipping requests, partner companies, and automated collection tools.
2. Purpose of Collection and Use of Personal Information
(1) Member Management
Used for identity verification, prevention of unauthorized use, confirmation of registration intent, restriction of duplicate accounts, verification of legal guardians for minors, dispute resolution, complaint handling, delivery of notices, and confirmation of withdrawal requests.
(2) Service Development and Marketing
Used for development of new services, provision of customized content, statistical analysis, targeted advertisements, event and promotional participation opportunities, service performance validation, and analysis of usage frequency.
(3) Application Functions and Marketing
Used for issuing QR entry passes, stamp event participation, content usage analytics, push notifications (with consent), UI/UX improvement, usage pattern analysis, and information sharing via QR scan with member consent.
3. Retention and Use Period
Personal data is destroyed immediately after its purpose has been achieved, except in the following cases:
• Records of misuse: for prevention of fraudulent use / 1 year
• Contract or withdrawal records: under the Consumer Protection Act / 1 year
• Payment and transaction records: Consumer Protection Act / 5 years
• Electronic financial transaction records: Electronic Financial Transactions Act / 5 years
• Consumer complaints or dispute resolution records: Consumer Protection Act / 3 years
• Identity verification records: Information and Communications Network Act / 6 months
• Website access logs: Protection of Communications Secrets Act / 3 months
• App usage logs: for service improvement and error analysis / 6 months
• Push notification settings: retention of consent/refusal history / 1 year
4. Outsourcing of Personal Information Processing
To enhance service quality, the Company entrusts the following entities with data processing tasks and ensures the protection of personal data through appropriate contractual safeguards.
• SYSFORU, INC..: Website maintenance, visitor registration system, electronic business card system operation, KakaoTalk message delivery
• Stibee Inc.: Direct mail production and delivery
• CNA Communications: Bulk message delivery
5. Provision of Personal Information to Third Parties
Personal data collected for this exhibition may be provided to Sys4U Co., Ltd. and other subcontractors for exhibition verification purposes for up to three (3) years from the date of provision.
