Jewelry Trend&News

Jewelry Trend&News 

Prada Celebrates Nuanced Vibrancy With Its Fine Jewelry Collection

10 Sep 2025
[Prada Celebrates Nuanced Vibrancy With Its Fine Jewelry Collection]


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image source: Prada


Prada’s First Colored Gemstone Collection

Prada has unveiled its third Fine Jewelry line, Couleur Vivante, marking the first time the house has embraced colored gemstones. Designed by Miuccia Prada and Raf Simons, the collection reflects a bold step into vibrant expression. Gemstones such as amethyst, aquamarine, morganite, citrine, and peridot create a lively yet refined visual language. The pieces highlight Prada’s signature balance of playful creativity and sophisticated artistry.


Campaign and Design Identity

The campaign features actors Maya Hawke and Kim Tae-Ri, alongside activist Amanda Gorman, styled in monochrome to spotlight the jewelry’s brilliance. Abstract silhouettes, triangular gemstone cuts, and timeless archetypes are fused with Prada’s modern sensibilities. Earrings, rings, bracelets, and necklaces are polished to perfection, offering classic designs infused with fresh vitality. Each jewel reflects the duality of luxury: both refined tradition and radical artistry.


Transparency and Storytelling

Prada also emphasizes authenticity by documenting each piece’s journey on the Aura Consortium blockchain. Customers can trace their jewelry from rough stone to polished masterpiece through detailed images. This approach not only assures transparency but also enriches the emotional value of ownership. Couleur Vivante thus becomes more than jewelry—it is a narrative of craftsmanship, heritage, and innovation.



source: https://www.lofficielusa.com/fashion/prada-couleur-vivante-fine-jewelry-collection 


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